Where to go shopping

Cha-Am is not especially exciting as far as shopping is concerned, but markets and mini-markets are everywhere, so at least it is convenient to buy what you need.

Markets

Cha-Am market is on the other side of Phetkasem Road, in the direction of the train station. Turn left before the train station and go straight. Mostly food shops.

Cha-Am night market (talat nad) can be found almost every day (except Monday and Wednesday) at the traffic lights junction between Narathip Road and Chao Lay road (Chao Lay being the second road running parallel to the beachfront). You can buy food but also clothes. Friday is the busiest day, with many shops opened. On Monday the market is farther on Narathip road, at the junction where there is a Family Mart, and on Wednesday you can find it near the train station, opposite Cha-Am municipality.

Mini-markets

There are Seven Eleven and Family Marts all along the beachfront and Narathip Road, and there is also a Tesco Lotus Express opposite Cha-Am market (not far from the train station).

Cha-Am market

Tesco Express facing Cha-Am market

Supermarkets

There is no big supermarket in Cha-Am yet. For the moment the closest supermarkets are Big C in Phetchaburi and Market Village, south of Hua Hin. Market Village has a Tesco Lotus, Home Pro and all the kinds of shops that you usually find in Thai malls (clothes, home decoration, mobile phones, toys, etc.). There is also a fitness center, a cinema and a playground area for kids with karaoke and games. Many restaurants too, including Pizza Company, KFC and Sizzler.

Market Village in Hua Hin

Inside Market Village

Western products

For expats who are worried about where to buy western products, like cheese, chocolate, jam, and whatever else that can't be found in Thai mini-markets, we suggest you head to Okay Supermarket on Narathip Road. It's a small place but very well-stocked, and it can save a trip to Bangkok.

Cha-Am Memory (Ram Leuk in Thai) is also worth mentioning. It's on the north part of the beachfront, close to Narathip junction. It is a Thai mini-market, but with a lot of western products. The place itself is not very engaging, a bit old and decrepit, but the stock is well maintained.

Cha-Am Memory

Okay Supermarket on Narathip Road

Where to buy souvenirs

You can buy souvenirs from shops along the beachfront. Mostly you will find tee-shirts or sea-shell garlands! If you are after "khong fak", those Thai style gifts that you bring back from anywhere you have been "teeo", then head on for Cha-Am South, soi 4, or just spot one of the many pick-ups selling them to groups of people about to board buses or checking out of hotels.

Hats and handbags made from hemp (pan-sor-na-rai) are also available at Hup Kapong village, a few kilometers outside of Cha-Am (see our interactive city map for exact location).

Sea-shell garlands

Thai tourists buying "khong fak"

Hemp hats in Hup Kapong

You can also see the fabrication process

Factory Outlet

There is a factory outlet a few kilometers outside of Cha-Am, where you can buy branded shoes and clothes at discounted prices. It is located on Phetkasem road, on the left side of the road in the direction of Bangkok, between km 197 and km 198. Another outlet can be found 50 km farther north, about km marker 150.

Download the Outlet's layout map at PDF format (right click/save as)

Premium Outlet Cha-Am

A shopper's paradise!